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Sophie Byrne

Sophie Byrne

Sophie Byrne is the founder and director of Optimised Consulting, a Sydney-based tourism marketing consultancy, and works closely with a number of tourism businesses on content and digital strategy. With over 15 years in the tourism industry Sophie has spent her career helping tour operators and experience businesses connect with travellers through smart distribution and storytelling. A passionate advocate for exploring closer to home, she's spent years uncovering the best of New South Wales - from Blue Mountains day trips to hidden coastal gems - and loves sharing the insider knowledge that only comes from working inside the industry.

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Why We Offer Two Different Blue Mountains Tours

Last updated: 11 August 2026 Scenic world Skyway cable-car The Blue Mountains is one of Australia’s most spectacular natural wonders,  and a must-visit destination on any trip to Sydney. With dramatic sandstone cliffs, lush eucalyptus forests, cascading waterfalls, and charming mountain villages, it’s no surprise this UNESCO World Heritage–listed region draws millions of…

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October 2, 2025

The Best Day Tours from Sydney Australia in 2025

Sydney, Australia, is a gateway to some of the most breathtaking destinations in New South Wales, making it a hub for unforgettable day tours. From the natural wonders of the Blue Mountains to the stunning coastal scenery of Jervis Bay, there is no shortage of options for those looking to explore beyond the city. Whether…

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October 1, 2025